Business

Have we forgotten who we serve?

By March 4, 2020 No Comments

 

Could we have forgotten how to best serve?

 

As a fitness professional, it recently occurred to me that many of us have forgotten whom we serve. We have gotten so caught up in the business side of running our businesses, we may have lost sight of the customers turning to us for our expertise and actual help.

What Balanced Habits™ provides is a nutrition solution “to empower people to live a higher quality of life.” Although when sharing this with the CEO or GM of a fitness club, it’s rare we are even asked what our philosophy of nutrition is and how we will benefit their members. Which is precisely what got me thinking about this email today.

More often than not…

…. the conversation quickly turns to, “how much is it going to cost me and how long will it take to start seeing a ROI?”

I’m starting to sense that too many of us have forgotten why we’re in this industry. When the majority of us began, it was predominantly to serve the customer and help them obtain their goals. But the business-side of things has gotten in the way and now we’re further and further out of touch with that important aspect of supporting our members to reach their goals.

No downside to being authentic

If we could get back to that authentic and pure approach, everything falls into place…even increased revenues.

Think of the improvements you’d see; client retention, customer loyalty, active members who spend more of their money in your club, happier and more fulfilled trainers, incredible community awareness from the lives we’re improving and the authentic and relatable stories you’ll be able to tell in your marketing.

There is zero downside to getting back to our roots.

So, while Balanced Habits™ ...speaks to the questions about what we can do for your business, in terms of increasing revenues, how about what we can do to in terms of improving the lives of those that you serve?

The rest will happen.

And the money will come.

How can we support you today?

Final Thought of the day; in keeping with this theme:

What does “healthy” look like anymore? Is there a “look” for something as subjective as healthy? When looking through marketing materials and advertisements for various aspects of the fitness industry, the images are rarely indicative of those we serve. The marketing images tend to look more like who we think they want to look like; as if we have any idea. Is that our customer today? I’m starting to wonder if they feel like we’re even talking to them in our attempt to seduce them to becoming a customer.

What do you think about this?