About Balanced Habits

Balanced Habits is the leading food coaching program for people who want to live a healthier, happier, and more confident life.

Founded in 2013, Balanced Habits is a nationally accredited nutrition program that has supported over 175,000 clients in reaching their goals across their network of 300 food coaches and 150 authorized partner providers in the USA and Canada. As former professional athletes, coaches, and gym owners, founders Paul and Carolyn Fetters have a lifelong passion for helping others reach their health, fitness, and weight loss goals.

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Nutrition Certification

Short term & Long term Programming


Program Training

Program Materials (BOOKLET/FOOD JOURNALS/BH APP)

Technology  (REPORTING/ORDERING/SUPPORT/ BH APP)

Marketing Resources & Support (PRINT/EMAIL/SOCIAL MEDIA)

Business, Marketing, & Sales Coaching

Teaching you and your team how to coach people to eat real food with customized portions in a systematic and simple way for your business to benefit from.

 "In our first two months of business we were able to service 42 new long-term nutrition clients and generated $48k. Having the whole Balanced Habits team supporting our programs is a valuable asset because it means that I can center my focus on the long-term strategies of growing my business."

Evans Armantrading, Jr.

CNU Fit,
Dover, DE, USA

"Because Balanced Habits is so turn-key, it really allowed me to scale and quickly grow the company from 5 clients to over 200 within my first 2 years of being open.”

Brady Johnson

Encompass Fitness
Estevan, SK, Canada

Listen to what other general managers and owners have to say about being a Balanced Habits Partner

“BH has been the single most impactful partnership in the history of our company. Put simply, it SOLVED the nutrition component. It allowed us to have an effective, easy to follow nutrition program that is scalable to hundreds of people while remaining simple to implement and maintain.”

Arena Fitness
Encino, CA, USA

Jonathan Aluzas

Tri-City Court Club
Kennewick, WA, USA

Ryan Vogt

“Balanced Habits has provided us the opportunity to deliver an educational, personalized, results-driven program to our members.”

Sean Greeley

Founder, NPE

“Too many fitness business struggle to give clients the value and results they really want because they don’t have a system to program, coach, and deliver nutritional advice and support. Some fitness businesses try to solve this problem by throwing a bunch of free information at their clients, positioned as ‘added value’, but this strategy usually falls on deaf ears. Others try to ‘make up their own system of nutrition education and programming’, but then get stuck trying to write individual nutrition plans for hours on end each month, without their team ever really understanding what they do or how to coach their clients in a consistent and unified system. In each case, everyone loses. The clients don’t get the fitness results they want and need, the team is confused and misaligned, and the business owner struggles to grow their company reputation for delivering on their brand promise and value proposition. Plus they miss out on tremendous opportunities to add significant profits to their bottom line... which are often desperately needed to support continued reinvestments in growth. I’ve had the pleasure of watching the team at Balanced Habits create incredible programs and systems to solve each of these problems (and more!) for almost a decade now. If you want a complete solution that your clients and team will love, and to truly separate the results you deliver in the marketplace... then listen and learn more about what they have to say. You’ll be glad you did!”

"In our first two months of business we were able to service 42 new long-term nutrition clients and generated $48k. Having the whole Balanced Habits team supporting our programs is a valuable asset because it means that I can center my focus on the long-term strategies of growing my business."

Evans Armantrading, Jr.

CNU Fit
Dover, DE, USA

"We really found success with Balanced Habits short-term programming. In a little over a year, we have been able to use the support, technology, and marketing provided by Balanced Habits to earn well over $100k. Any gym owner who has thought of starting their own nutrition should reconsider because the time, energy, and money that Balanced Habits saves you is well worth the investment." 

Koko Fit Club
Cherry Hill, NJ, USA

Joseph Keegan

“Balanced Habits has provided us the opportunity to deliver an educational, personalized, results-driven program to our members.”

Ryan Vogt

Tri-City Court Club
Kennewick, WA, USA

"Because Balanced Habits is so turn-key, it really allowed me to scale and quickly grow the company from 5 clients to over 200 within my first 2 years of being open.”

Brady Johnson


Encompass Fitness, 
Estevan, SK, Canada

“BH has been the single most impactful partnership in the history of our company. Put simply, it SOLVED the nutrition component. It allowed us to have an effective, easy to follow nutrition program that is scalable to hundreds of people while remaining simple to implement and maintain.”

Arena Fitness, 
Encino, CA, USA

Jonathan Aluzas

“Too many fitness business struggle to give clients the value and results they really want because they don’t have a system to program, coach, and deliver nutritional advice and support. Some fitness businesses try to solve this problem by throwing a bunch of free information at their clients, positioned as ‘added value’, but this strategy usually falls on deaf ears. Others try to ‘make up their own system of nutrition education and programming’, but then get stuck trying to write individual nutrition plans for hours on end each month, without their team ever really understanding what they do or how to coach their clients in a consistent and unified system. In each case, everyone loses. The clients don’t get the fitness results they want and need, the team is confused and misaligned, and the business owner struggles to grow their company reputation for delivering on their brand promise and value proposition. Plus they miss out on tremendous opportunities to add significant profits to their bottom line... which are often desperately needed to support continued reinvestments in growth. I’ve had the pleasure of watching the team at Balanced Habits create incredible programs and systems to solve each of these problems (and more!) for almost a decade now. If you want a complete solution that your clients and team will love, and to truly separate the results you deliver in the marketplace... then listen and learn more about what they have to say. You’ll be glad you did!”

CEO, NPE Coaching

Sean Greeley

"We really found success with Balanced Habits short-term programming. In a little over a year, we have been able to use the support, technology, and marketing provided by Balanced Habits to earn well over $100k. Any gym owner who has thought of starting their own nutrition should reconsider because the time, energy, and money that Balanced Habits saves you is well worth the investment." 

Joseph Keegan

Koko Fit Club
Cherry Hill, NJ, USA

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We simplify and support every aspect of providing nutrition so your business can profit and thrive while you transform your community

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Balanced Habits solves the dilemma when it comes to offering a proven, sustainable, and simple system of nutrition. The company was developed specifically for the fitness industry with a simple formula, focusing on real food, with a habits-based approach everyone can stand behind and implement. Your staff is trained and supported by a professional team of nutritionists, registered dietitians, lifestyle experts, and business & marketing profressionals.

Who Is Balanced Habits?

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Provide a complete nutrition solution that is not reliant on just one person

Stop handwriting nutrition programs one at a time with no accountability or support


Earn more by delivering a 
scalable system for nutrition

Achieve better client results with a customizable approach to nutrition that works for everyone